AB Tasty is a web application (SaaS), created for e-marketers.

As its name indicates, the software makes it easy to test several versions of a website, whether it is an e-commerce site, price comparison site, content editor, etc without having to edit the source code.

AB Tasty therefore allows you to change your site and test without any technical knowledge.

AB Tasty was created by the webanalytics agency Liwio, a specialist in measuring and improving online performance.

The premise was simple:

Simply changing the colour or font on a website can considerably improve performance.
Marketing teams need to involve technical departments for any modification to the website, which can require long and complex change procedures.

Existing testing tools (such as Website Optimizer) require at least some knowledge of “technical jargon”

Marketing teams often carry out site overhauls, without having tangible figures regarding the effectiveness of the new version

That is why Liwio decided to create AB TASTY, the first SIMPLEand EFFECTIVE testing interface, created for E-MARKETERS!

AB Tasty offers numerous advantages:
Increasing conversion rate and lowering acquisition cost
Very easily improving merchandising
Managing pages’ design and ergonomics without calling on the IT department
Having detailed figures regarding the improvement to the new landing page

Win new customers by optimizing your landing pages using AB TASTY!


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Jake Simms
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