Scup was founded in 2009 in São Paulo, Brazil and has since expanded into the US. We are a group of committed, passionate, fun people who live for technology and social media!

Scup believes that the social media revolution has fundamentally changed the relationship between companies and individuals. Relationships are more transparent, the distribution of power is more balanced and the ability for individuals to communicate and spread their opinion has increased exponentially.

Faced with these changes, organizations need a tool to support their efforts in the monitoring and analysis of social data and the targeting of and interaction with audiences in social media. Scup provides the engine that powers these goals. We go beyond automatic reports and sentiment analysis to provide data that provides strategic impact for our customers. Scup’s clear differentiators are:
Microcalibration: Scup’s monitorings are microcalibrated so that it is possible to scour the social media hubs of your choosing for just the information you need.
Operational Efficiencies: Easy to use and very intuitive the Scup engine allows a social media manager to coordinate the work of her team using permission-based access to allow a number of people to schedule, post and interact with prospects and customers while supervising and approving their work as necessary. Over the years, our 15,000 users tell us they have been able to streamline their work significantly and improve the overall efficiency of their social media teams.
We work with the 16 biggest hubs and filter information 27 ways

Competitors use a Google-style approach to search that pulls bits of information from various sources. Scup allows you to be really thorough and search the hubs that are important to you. The result? Gone is the social media noise that distracts and annoys. In its place is the assurance that you no longer have to worry about your brand’s blind spot.


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Jake Simms
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